The Everything Everywhere initiative has launched its interactive SMS/MMS mobile advertising service to some of T-Mobile’s customers for the first time ever. This service provides a great platform on which brands can communicate with T-Mobile customers, just as they can with Orange customers thanks to the launch of the Orange Shots service one year ago. The T-Mobile version of the service will be known as You Choose: it responds to user’s actions, allowing brands to target content that is specifically tailored to certain individuals on the T-Mobile pay-as-you-go and pay monthly plans,honed to their interests.
You Choose develops a working dialogue with T-Mobile users,gathering information about their interests so that they can share content with them that they might enjoy. This means that instead of receiving numerous adverts for services that are inappropriate for your lifestyle and interests, you will receive only those that may actually appeal to you. Although only available to a select number of customers so far, it seems very likely that it will be released to more and more over time. Once made available to you, you can choose whether to opt in to the programme and can opt out at any time. Your data will not be shared with third parties, and will be used only by T-Mobile.
The Everything Everywhere interactive advertising platform is already in use by Orange Shots, powered by Blyk, the SMS and MMS advertising specialist. Customers can message back to communications from the service for free, providing their opinions about the content they have received. This is the first time the service has been available to T-Mobile customers, and Everything Everywhere are very pleased with the expansion of their facility. The service is mutually beneficial to both customers and advertisers, providing customers with content that they will enjoy and will enhance their mobile experience, whilst advertisers are able to reach out to more people who will consume their products. If you need more information on the new t mobile everything everything service visit www.phones4u.co.uk